As the crispness of autumn begins to settle in, there's a growing sentiment that September is the new January – and with it comes the perfect time to reset, refocus, and reimagine your routines. Enter the 75 soft challenge, a more sustainable, balanced approach to self-improvement that’s gaining momentum for all the right reasons. Rather than overhauling your life with extremes, it encourages consistent, mindful habits that promote long-term wellbeing.
And what better way to start fresh than by curating a wardrobe that works as hard as you do? At Lily and Lionel, we believe in investing in timeless pieces that elevate your every day and last for seasons to come. Whether you're easing back into the office, embracing a slower pace or simply recalibrating your personal style, this September is your opportunity to redefine what you wear – and why.
What Is the 75 Soft Challenge?
A more forgiving version of the viral 75 Hard programme, the 75 soft challenge focuses on daily disciplines that feel realistic and rewarding. Over the course of 75 days, participants commit to:
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1 daily workout (active movement, walk or stretch counts)
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Drink 2 litres of water
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Eat well with flexibility (think nourishing over restrictive)
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Read 10 pages of a non-fiction or self-development book
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No alcohol on weekdays
It’s about consistency over intensity, and sustainability over burnout. Perfect for autumn, when we’re naturally craving more structure and serenity.
Resetting with Style
A wardrobe reset goes hand-in-hand with a lifestyle one. Rather than chasing trends, September invites us to return to staple pieces that blend wearability with quiet elegance.
Explore the latest arrivals in Lily and Lionel’s New In Collection — effortlessly wearable designs that will become your go-to favourites.
The Everyday Essential: Hayley Dress in Josephine Print
This relaxed-fit midi dress in our signature Josephine floral print is a wardrobe hero for transitional weather. Dress it up with boots or pare it back with trainers for weekend errands.
Style Tip: Layer with a soft cardigan or oversized blazer to take it from warm afternoons to cooler evenings.
The Blouse You’ll Live In: Marrianne Blouse in Navy
With its romantic drape and gathered neckline, the Marrianne Blouse adds instant refinement to your daily dressing.
Style Tip: Tuck into tailored trousers or wear loose over denim for a more relaxed finish. Ideal for video calls or casual catch-ups.
A September Mindset Shift
The 75 soft challenge is about intention, not perfection — and your wardrobe can reflect that too. Choose pieces that feel like you, that move with you, and that bring comfort and confidence into your everyday.
By investing in elevated staples from Lily and Lionel’s New In edit, you’re not just curating a beautiful wardrobe — you’re setting the tone for a gentler, more grounded season.
