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At Lily and Lionel, our philosophy hasn’t changed since we launched in 2008: to create treasured pieces that transcend fashion trends; pieces to be cherished and passed down to generations. As a business, to continue to grow in a sustainable way means questioning every decision we make, each time we begin creating a collection.
Sustainability at Lily and Lionel
Find out more about what we're currently doing and what our itentions are as we design in future.
What We Use
We are always exploring and trialling materials that reduce negative environmental and social impacts. These include:
The beautiful, washed-like handle of pieces like the Rowan dress achieve such quality, in part, because of its lyocell blend.Sustainable lyocell fibres have been spun together with silk to create a soft, lightweight and breathable fabric. Lyocell is a cellulose fibre, often made from eucalyptus trees, which grow quickly and without irrigation. It is produced using a closed loop process: the solvent is recycled time and time again to create new fibres and minimise harmful waste.
Organic Lotus Satin
Our Organic Lotus Satin is sustainably produced from lotus flowers. Though the flower has been harvested for generations, the stems were always deemed to be waste. We now harvest the stems and weave our lotus fabric from them; naturally soft, lightweight, breathable, (almost!) wrinkle-free, and with no chemicals or toxic products.
From SS21, our viscose will become a sustainable FSC (Forest Stewardship Council) viscose crepe - a regenerated fibre made from wood. In FSC forests, no more wood is felled than the forest can reproduce. Viscose is a natural fibre, which has good durability and is naturally degradable.
We are planning to move all buttons to be either recycled plastic (made using materials which would have otherwise been thrown away) or corozo - a nut from Ecuador. Corozo, also known as tagua, is a 100% natural product, made up of tightly-wound organic fibres for durability and scratch-resistance. With its porous quality, a corozo is simple to dye and its natural grain produces a unique pattern so no two buttons are ever the same. Plus, the fruits are only picked once fallen naturally.
We make our collection with a number of family-run factories in India, Italy and the UK.
We personally visit the factories each year to ensure they meet audit requirements. We’re proud to make our tailoring range in London - as well as reducing our carbon footprint, it also supports the UK textile industry.
Given that £140 million worth of clothing ends up in landfill each year, we have reduced the number of styles in our collections with the view that each piece should be a considered purchase.
We’re also proud to be working with Onloan and My Wardrobe HQ, where we offer customers the opportunity to hire - rather than buy - Lily and Lionel garments. We use left-over fabric from our ready-to-wear collection to make hairbands and scrunchies, and donate surplus stock to support the work of the charity Smart Works.
Our pieces are also dyed in a closed system where liquid such as water and dye bath is reused for a more sustainable production process.